context: Create a brand identity for a parent and holding company that provides investor confidence, financial stability, and long term growth.
need: Consolidate the highly fractured industrial supply (safety and productivity gear and services for industrial workers) across a large number of tangentially related sectors.
audience: Financial stakeholders, Vendors, and Potential employees
point of difference: Category and Sector Expertise, Efficiency Mindset, Ability to Assume and Grow Smaller/Family Run Distributors, Technology Platforms that Enable Sales Scalability
